Behind WellPlayed

Guy Chapple, Founder & Director

Hi, and welcome to WellPlayed.
I’m Guy Chapple, WellPlayed’s founder and Director.

For over 27 years golf business has been my passion.

Working across a range of senior management positions at golf clubs including Caloundra, Croydon, Rosanna and Yarra Yarra, I’ve developed an expert understanding on how to operate, cultivate and optimise business performance.

I’m passionate about helping golf remain one of Australia’s most popular sports.  I founded WellPlayed in 2011 to help support and grow the Australian golf industry, by providing golf facilities, golf clubs, government and golf-related organisations with genuine, reliable and evidence-based consulting services.

We created Golf Business Forum in recognition of the need to connect the diverse range of golf facility owners, operators, industry leaders and business partners that serve Australia’s 2.1M golf participants.  It is now Australia’s most influential golf business event.

Australians are engaging with golf in new and different ways, and WellPlayed is positioned to deliver the right insights to help golf businesses stay on top of their game in the rapidly evolving marketplace.

Let’s talk about your needs, and how we can help your next golf business project find the right direction, perform to its potential and soar.