Client
Visit Victoria
Year

2017

Key Contacts
  • Chris White
    Head of Product & Familiarisations
  • Rachel Donovan
    Principal – Insight Communications
Deliverables
  • Strategic advice
  • Stakeholder consultation
  • Strategy development

Partnering with Insight Communications to develop Victoria’s new Golf Tourism Strategy 2018 – 2023

WellPlayed partnered with Insight Communications and was engaged by Visit Victoria to undertake the development of Victoria’s new Golf Tourism Strategy 2018 – 2023.

Victoria’s golf tourism experiences have been developed and marketed since 2005, with Visit Victoria previously producing two golf tourism strategies.

Victoria’s Golf Tourism Strategy 2018-23 was commissioned to reflect the latest state-of-play in the golf tourism industry, and to confirm clear directions for the next five years to fast-track the sector to new levels of growth. It has been informed by wide-spread consultation with industry stakeholders and visitor research.